Snapchat unveils $130 connected sunglasses and rebrands as Snap, Inc.

Snapchat's first hardware product is coming to the market sooner than anyone expected. The company said tonight that it will sell Spectacles, a set of connected sunglasses that record 10-second snippets of video, for $130 sometime this fall. It also rebranded itself as Snap, Inc. — a reflection of a fact that the company now makes more than its flagship app, co-founder and CEO Evan Spiegel told the *Wall Street Journal*. ------------------------------ Spectacles have a single button that you press to begin recording your snap, according to the *Journal*.