This week Apple customers are being treated to both software and hardware updates. Friday is hardware day, with the retail launch of the iPhone 7, 7 Plus, and Apple Watch Series 2. But I’m more interested in the software, with Apple releasing three updated operating systems yesterday. iOS 10 is the star, of course, and not just because the iPhone 7 is an iPhone 6S*S* in disguise. Hardware’s always been the hero for companies like Apple and Samsung. It is, after all, how they make the bulk of their profits. Gadgets are the central characters of any tech ad, the products conspicuo... more »
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