Where Apple does catch up with rivals this year though, is storage.
The iPhone 7 finally ditches the loathed 16GB entry level tier and doubles storage across the range from 16/64/128GB to 32/128/256GB. This makes the iPhone 7 far better value for money, but making the upgrade decision harder is Apple has retroactively upgraded iPhone 6S storage as well:
- iPhone 7 – 32GB ($649), 128GB ($749), 256GB ($849)
- iPhone 6S – 32GB ($549), 128GB ($649)
This causes a conundrum. For example, is a 128GB iPhone 6S preferable to the same outlay for a 32GB iPhone 7? Personally I’d side with the newer model, but I can see some users being tempted to do the opposite – and the iPhone 7 Plus costs even more.
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